About Red Nose Day
Funds raised on Red Nose Day over the last 30 years have resulted in an incredible 85 per cent reduction in sudden infant deaths. That’s 11,357 babies saved and counting.
Red Nose Day sparked a global movement and catalysed research into the reasons why babies die suddenly in their sleep.
And because of that, we now have six evidence-based steps all parents can take to reduce the risk of their baby dying in their sleep.
None of this would have been possible without the incredible public support for Red Nose Day.
But the fight must continue. And we still need your help.
Because more than 3,000 babies still die suddenly and unexpectedly each year in Australia. We are losing them to stillbirth, SIDS among other things.
3,000 little lives taken before they’ve had the chance to grow up – that's 9 little lives taken every single day. And 9 Australian families devastated, every single day.
The work must continue
Incredible gains have been made to reduce sudden infant deaths since the first Red Nose Day in 1988.
But the latest research tells us that more than a third of new parents don’t know how to safely sleep their baby, and that many expectant parents don’t know that there are steps they can take to reduce their risk of stillbirth.
With 300,000 babies born each year – and 180,000 to first time parents – it’s vital we keep the pressure on. Because we know what happens when the messages stop getting through.
While we know that not all deaths are preventable, there are many things parents can do to reduce the risk of it happening. And that's why Red Nose Day is still so important.
Join us and help stop little lives being cut short.
Frequently Asked Questions
What is Red Nose Day?
Red Nose Day is major fundraising and awareness campaign for Red Nose. The First Red Nose Day was held in 1988 in Australia and since then it has become a beloved day for Australians to get silly and fundraise to help save little lives and support families.
When is Red Nose Day?
Red Nose Day is held on the second Friday in August. This year Red Nose Day will be held on Friday 13th August.
Where does my money go?
Every dollar raised on Red Nose Day directly funds our 24/7 support services for grief-stricken families, and our education program for new parents to help them keep their babies safe.
Funds also support investment in research to further determine the causes of SIDS and stillbirth, and what can be done to prevent these tragedies from happening.
What will my fundraising support?
By choosing to fundraise on Red Nose Day, you will be making a profound difference for Aussie families and helping to protect little lives. Funds raised support lifesaving education and safe pregnancy programs, free 24/7 counselling and bereavement support services for families, and allow for greater investment in vital research.
Do I need permission to fundraise?
Yes. You must register your event here. Registration of your fundraising activity is required in most states. It also means you have access to the Red Nose fundraising team who can provide guidance and support to make your fundraiser a success.
Can I use Red Nose’s name and logo?
On approval of your fundraiser, we may provide you with a copy of our ‘raising funds for Red Nose’ logo for use on products and promotional material.
Please ensure that you make it clear that the fundraising activity or event is not an official Red Nose function, but you are raising funds to donate to Red Nose.
Suggested phrases include: “proceeds raised will go to support the work of Red Nose” or “raising funds for Red Nose”.
The level of support for Red Nose must also be stated. For example, “all funds raised” or “10% of all proceeds raised”.
Do I need to be over 18 years old to fundraise?
We welcome fundraisers of all ages, but if you are under 16, you will need to ask your parent/guardian to help you complete the registration form.
Can I hold an event/raise funds when it is not Red Nose Day?
Yes – you can raise money for Red Nose at any time of the year! Your effort, regardless of the time of year, will make a profound difference for Australian families and help save little lives through research and education.
Can we get a Red Nose speaker to appear for our event?
This will depend on the date and location and size of the event. As we are a very small team, we can’t attend every event, especially during busy times like Red Nose Day. But we will provide you with resources and information to help you educate your attendees on the impact they have made by supporting your event. You can request more information by emailing us at firstname.lastname@example.org.
How do I participate in Red Nose Day?
There are lots of ways you can get involved and participate in Red Nose Day including hosting an event or fundraiser, creating a fundraising page, volunteering, sharing the campaign on social media, or making a donation in loving memory.
How you get involved is up to you – no matter how you choose to get involved, you support will help provide assistance for bereaved families, fund vital research and save little lives.
How do I host a fundraising event?
Hosting an event or online fundraiser on Red Nose Day is a great way to celebrate the achievements that Red Nose has made in keeping families and babies safe. It is also a beautiful way to honour the memory of a loved one that is no longer with us.
All you need to do is register your event or fundraising page with us and then you are good to go!
For further advice and support, you can download our Red Nose Day Essential Guide that contains lots more information on how Red Nose Day operates. You can also call us on 1300 998 698 or email email@example.com.
Do I have to make a donation to join the Face of Red Nose Day campaign?
We are asking supporters to make a donation of any amount or creating an online fundraising page in order to submit their photo as part of the Face of Red Nose Day campaign.
This donation or page doesn’t guarantee your photo will appear on the billboards displayed across the country, but it will significantly increase your chances!
Is my donation tax deductible?
Yes. All donations over $2 are tax deductible.